2020
Personalizing the Power of Global Payments
Working as an art director and a writer, I helped concept and make Ripple’s first consumer facing campaign. We worked on two years of “Got it” content, going from a first year launch in the UK and Thailand to additional markets in the Philippines and UAE during year two.
TVC/Digital: Airing in the Philippines, UK, and UAE.
2019
demystifying the Network behind Global Money Transfer
As a B-to-B company, Ripple wanted to create more name recognition amongst a general population audience. The idea of blockchain technology that allows for international money transfers to happen instantly and securely is a bit daunting. What you really need to know: Ripple = Got It.
A few of our favorite comments from XRP fans on launch day. Shouts to museum guard Dirk for the vote of accuracy
Role: Art Director, Writer
Agency: Death of Bad
Creative Directors: Jon Lancaric, Go Sohara