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Ripple

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2020

Personalizing the Power of Global Payments

Working as an art director and a writer, I helped concept and make Ripple’s first consumer facing campaign. We worked on two years of “Got it” content, going from a first year launch in the UK and Thailand to additional markets in the Philippines and UAE during year two. 

TVC/Digital: Airing in the Philippines, UK, and UAE.

 
 
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2019

demystifying the Network behind Global Money Transfer

As a B-to-B company, Ripple wanted to create more name recognition amongst a general population audience. The idea of blockchain technology that allows for international money transfers to happen instantly and securely is a bit daunting. What you really need to know: Ripple = Got It.

 
 
A few of our favorite comments from XRP fans on launch day. Shouts to museum guard Dirk for the vote of accuracy

A few of our favorite comments from XRP fans on launch day. Shouts to museum guard Dirk for the vote of accuracy

Role: Art Director, Writer
Agency: Death of Bad
Creative Directors: Jon Lancaric, Go Sohara