Back on Topp
You never know what you’re getting when you open that foil pack. With the help of rookies and legends alike, we recreated that anticipation of opening basketball cards and stoked the excitement for the long awaited return of the partnership between the NBA and Topps.
Giving the people what they came here to see
The big plays. The biggest stars. The biggest card drops. All framed up with iconic details. Our task was to bring excitement of card collecting into the arena in a way that felt true to the game, but distinctly Topps. We’re Back.
Role: ACD Art Director (and production creative lead)
Writer: Mike Reiner
ECD: Sinan Dagli
Producers: Taylor Nitta, Meredith Ashworth
Agency: BSSP
Teaser Production: Thinking Box, Revery, The Heist, Nexodus
Teaser Edit: Bronwyn Davies
Teaser Color: João Homem
Launch Production: Los York
Launch Film Research: Stalkr
Music Supervision: Good Ear Music
Mix: One Union
Billboards and 3D Anamorphic Design: Adolescent
(Shout out Manwai and Turner)