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Cuisinart | A Work of Cuisinart

 

You respect yourself too much
for the microwave

Rich. Cinematic. Buttery. Not many brand worlds get to aspire to this visual promise. For a brand with decades of well designed products and customer trust, we were able to develop a platform that fully speaks to every element of life in the kitchen.

 

Role: Art Director
Copywriter: Jameson Miller
GCDs: Emily Swenson, Melissa Hoke
CCO: Leslie Shaffer
Agency: Fallon

Production Partners: Pretty Bird, B2Y
Edit: Union
Music Arrangement: Tiny Lion
VFX: Volt
Color: Mikey Rossiter